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Veronika Mindal
Veronika Mindal, portrait

Creative Director · Producer

Creative Direction
& Production

I develop the concept and then stay with it — music videos, commercial work, fashion campaigns, occasionally a film — through to whatever gets delivered at the end.

Approach

From concept to final delivery

Concept, script, visual identity, then the production side — planning, filming, editing, all of it. I'd rather stay attached to a project through every stage than hand it off halfway and hope it lands the way I meant it to.

I also take on creative consulting: helping artists and brands work out who they are visually, sometimes down to the songwriting or the styling. A music video, a brand campaign, an entire fictional universe — different scales, same job of making the pieces cohere.

Selected Projects

Direction across three formats

01

Music Videos & Visual Content

Concept and visual direction for original music videos and artist content, from the first treatment through the final edit.

02

Commercial & Branded Content

Creative direction for campaigns and branded content — making sure the visuals actually match what the brand is trying to say.

03

Original Film Projects

Concept, script, and creative direction for original narrative work, including The Trypillian Chronicles.

Veronika Mindal, portrait

Featured Original Project · In Development

The Trypillian
Chronicles

A historical-fantasy franchise inspired by Ukrainian heritage

Mythology and history from Ukraine and Eastern Europe, built into a franchise rather than a single film. At the center of it: a Cossack Kharakternyk who discovers he can travel through time, and a race to recover a forgotten code before it disappears for good.

Role — Creator · Screenwriter · Creative Director · Producer · World-Building

Explore the Project

Creative Consulting

Focused creative guidance

I take on a limited number of artists, musicians, filmmakers, and brands each year — enough to actually go deep with each one, from a first concept to a finished identity.

Music & Artist Development

Artistic image, songwriting and lyric development, visual identity for musicians and albums — usually all tangled together anyway.

Film & Visual Direction

Visual style and creative supervision for music videos and film projects, from mood board to final cut.

Fashion & Styling

Personal and brand styling, image strategy, lookbook or campaign direction.

Creative Strategy & Branding

Visual identity and positioning for artists and brands who need a strategy, not just a look.

Let's Collaborate

Have a project in mind?

Whether it's a music video, a campaign, or an original film — I'd like to hear about it.